The Basics of Search Engine Optimization
If you have a website and aren’t focusing on Search Engine Optimization (SEO), you’d better reconsider what you’re doing right away. Without doing SEO of your website, you will lose potential business because your site will not be optimized for search engines.
With a properly optimized site, you’ll make sure to increase exposure and gain more visibility through the various search engines. When someone searches for your business, they want their site to appear in search engines, so today I’m going to share some common SEO basics to help you get started.
Keep in mind that these are just the basics of SEO, you could continue for hours on what you should be doing and on your website that will help you get more exposure, but for now, these items help you start and move in the right direction!
The title tag is the most important element when it comes to SEO. What is a title tag? Well, it’s a code that is displayed in the code header of your website to provide a description of your web pages to both your readers and search engines. When you view a webpage, the title of that page is what you see in the upper left corner of your web browser.
The correctly configured title tags will be different for each page and will relate to the content that is on that page. If your page is talking about Britney Spears and her ex-husband Kevin Federline, then your Title Label should look like this:
Title tags are also used by search engines. When someone does a Google search for “Search Engine Optimization”, you will notice that the web pages that have those keywords in the title will be displayed first.
What is a Meta tag? It is a code that is placed in the top header of your website to help describe your web pages to search engines. The most common Meta tags are keyword and description tags. Each of these tags has a different purpose:
Keyword: The Keyword Meta Tag is used to tell the search engine in which topics are covered on each page of your website. If your keyword tags are set up correctly, they will be different for each page and reflect the content that’s on that page. For example, if your page is about the battle for custody of Britney Spears and Kevin Federline’s children, your keywords would look like this:
Description: The description tag is similar to the keyword tag, but instead of providing keywords, it will provide a description of your website. If a description is provided, it will most likely be used in search results when your page is displayed in search engines. As an example, its description would look like this:
Search Engine-Friendly URLs
A Search Engine Optimization (SEO) element that affects both on and off the page are search engine-friendly URLs. But what exactly constitutes a search engine-friendly URL? Basically, it is the level of relevance between the URL text and the corresponding web page content; this relevance helps determine the success of a URL in search engines and, by extension, affects the range, location, and success of the website.
Relevant URLs are not only informative for your reader; Search engine-friendly URLs are well received by search engine spiders, help accurately index their content, and are useful for increasing a website’s ranking much more than generic or dynamic URLs tend to do.
Optimized Page Content
Optimizing the content of your website is the key to success on the Internet. Optimizing content is the act of manipulating your content in a way that allows you to receive more exposure in search engines.
When you write content for your web pages, you should first think about your reader. You should think and think about what they would write in search engines to find their products, services or businesses online. If you can do this accurately, you’ll make sure you get more visibility into search engines because your website content will properly reflect your target user base and help them locate your website more easily.
Google and Yahoo Sitemaps
Sending your URLs to Google and Yahoo is a great way to ensure that all your web pages and content are indexed in your search engines. There are many ways to do this, but the most recommended way is to set up an automated site map, using our HH Site Map Manager. With this revolutionary product, you’ll completely eliminate the headache and manual process needed to set up and manage your sitemap submissions daily.
The alt attribute is widely (and incorrectly) known as an alt tag; Because of this skewed definition, it is commonly misunderstood as tooltips for an image. These are harmful to misconceptions. First, the alt attribute is an attribute and not a label. The alt attribute was always intended to provide alternative information about an element; it is generally required for images and image maps and should not be used to display tooltips. The alt attribute can be used for the image, area, and input elements to help provide alternative information for users who cannot display that element in their browser.
The alt attribute is useful in terms of providing alternative information to the user when their browser cannot display an image or input element. Alt attributes are the best bet to help increase the SEO of a website. If they help with SEO, then you should pay close attention to what you’re adding.
When adding images, always be sure to add an alt attribute to the code for each image. If you don’t have one, simply specify a blank one, such as alt, such as alt, such as alt, such as alt, “. Also, be sure to add alternate text that is relevant to that image, the content of that page, and be sure not to specify an alt attribute longer than 100 characters, as this may be perceived as spam.
The following are just a few things to think about when performing Search Engine Optimization (SEO) for your website. A website that is not optimized for search engines is like flying a kite without a rope: it will simply float in space uncontrollably. Performing a basic SEO for your website is a big step forward to gain more visibility and increase your exposure in search engines.