We can analyze the importance of Mobile App Development as there are about 2 million mobile apps on the App Store and 2.2 million apps on the Play Store. According to alarming statistics, only 25% of downloaded applications used once a semester.
Too Many, Too Correct, Too Lost
To underline the irony of the many applications available in different app stores, an advertising campaign has created an advertising slogan: “There is an application for this”. Until recently, the productivity and popularity of any platform were defined by the number of mobile Apps Development available in its market. This had led Microsoft’s marketing strategy to attract more mobile app developers for its Windows Phone platform so that it quickly reached the million mark! BlackBerry lost the race because of its reluctance to blend in with the crowd and although it valiantly tried to save the day by making its immensely popular BlackBerry Messenger available on Android and iOS platforms, the app lost all its charm of the following Humungous crowd from WhatsApp.
The Fatigue Factor of the Application
The problem with any new phenomenon is that people go too far to see. For 50 new apps launched on the App Store, only one will succeed. More than 54,000 apps submitted for publication on the iOS App Store as of May 2015. However, not all apps have features that attract user interest. Smart devices are also becoming sophisticated with integrated technologies. NFC technology, high-resolution front, and rear cameras, smart device integration, among others are the examples. Thus, consumer expectations are also very sophisticated and it is imperative that mobile applications adapt to these growing expectations.
For example, iOS 10 had come with HomeKit. It opens up many opportunities for home iBeacon applications to maneuver various home electronics devices. As with all products, only an application that adds value to the user’s life survives the brutal competition. A good quality application, offering a new perspective and new features, will do the trick and gain traction. The value can be entertainment, novelty, creates a need where there was none, gives logical use of new technologies, among others. Industry experts, mobile app developers, and App Development companies point out that the quality and value of applications remain the main factor in their success.
Appropriate and Adequate Features
No matter how many features an app has, only a few are used regularly, while some aren’t at all. Many features simply cause information overload or what might be better called “white noise.” The way people treat television commercials as a break to complete a chore; The unused feature has the same status where it is seen as an aspect of the application that can be ignored. One smart way to process features and engage users is to publish them as part of an upgrade.
Especially in the case of social media applications, industry experts believe that app developers need to analyze what is essential and re-examine the effective use of mobile devices before integrating new devices Features. A start-up, HI-FI, has launched an app that studies application fatigue and analyzes the downward trend in social media. The app will help identify unnecessary features and aggregate information to help users set up their own custom menus based on their interests. This will help users save time with an easy-to-use interface. The app will play the role of universal remote control, as claimed by manufacturers, and has already attracted many buyers to the market.
Where is Profitability?
The development of mobile applications remains a cost-effective path because the future will governed by applications and mobility. The cost of developing mobile applications ranged from $37,913 to $171,450. However, this amount significantly reduced to $150 in North America and the lowest to $26 for an Asian developer. In addition to the competition, even evolving technologies have contributed to a significant change in the cost of development. Multi-platform application development platforms such as PhoneGap, AngularJS and Ionic have further reduced Apps Development time and costs.
Profitability lies not only in reducing production costs but also in the number of people who adopt smartphones. For now, games remain the most popular category, but e-commerce and enterprise solutions also benefit greatly from mobile applications.
Mobile strategy is an essential aspect of the marketing strategy of businesses and SMEs, as it is recognized as essential to reaching target customers with the most concise messages on the road, where they can be easily accessed and at as on a personal level. Thus, in the long term, mobile App development will remain a profitable avenue.