In Social Media Marketing, one of the most difficult thing staying up-to-date with all changes on social media. One day no Facebook hashtags, and the next one that does it. The following week, Twitter is a completely redesigned profile layout. After that, Pinterest reveals promoted pins. And as a marketer, it’s part of your job to navigate through all these changes.
In addition to keeping up with the news (and subscribing to your favorite marketing blogs ). Then Your first step to navigating these changes. And to understand the basic best practices that work across almost all popular social networks.
The infographic below is a great visual representation of exactly how you can optimize your social media accounts. While there are certainly nuances to posts on any social network. These tips are the common thread in all your social media accounts.
(And if you want to learn the best practices for performing on the other essential elements of inbound marketing. Then you should check out Anatomy of Inbound Marketing)
1) Your Logo as your Avatar
You want people to recognize that your brand interacts with them on a social network, so it is often best to have your avatar display your logo (or a version of it) and to keep your avatar consistent in various of all of your accounts.
2) Your company name as a username
When people go to mention you on social media, he ‘ll look up what makes sense usually the name of your brand. So if you can swing it, make sure your social media username is your brand name. If the name of your brand is a real common word or phrase or it is too long, it might have to change something. (For example, Signals’ Twitter handle is @getsignals .)
3) Appropriate frequent messages
Every social network is different, so your posting frequency strategy is the norm of the network that you reflect on. On Twitter, try posting between 5-20 times a day. For Facebook, try 5-10 times a week. On Linkedin, try booking every workday.
4) Indications of relevant users
The whole point of being on social media marketing is to talk to other people, so if you are sharing other people’s content, make sure their username is a correct shout out. A simple “via [username]” work.
5) Shortened links with following Tokens
Shortened, trackable links show you which parts of the content and which social networks drive the best results for you, all without taking up much space. Ensure that every link you book has added a number of UTM codes, and then it has been shortened. (If you are a HubSpot customer, this is all built into the software .)
6) High-Quality Images
You’ve probably heard the hype about visual content in social media marketing before – it’s incredibly important for you to use high-quality images in your posts. Need help creating visual content, but do I have Photoshop? No problem: Check out these other major resources.
7) Timely and contextual responses
Because social media is social, you must not only want to share content, but also those that reach you respond. She expects it – according to survey data from lithium technologies, 53% of Twitter surveyed users expect a response from brands they reach on Twitter in less than an hour. That number increases to 72% when they have complaints.
In addition to being timely, you also need to make sure that your framework to who are you responding to – are they a VIP customer? An evangelist who thanks you? A head start that is really willing to buy from you? (If you use HubSpot’s Social Inbox, that information is available in the flow of your conversation.)